That Big CEO Energy
That Big CEO Energy is the empowering podcast for ambitious women building purpose-driven businesses. Hosted by Virtual COO Kallai Plummer, each episode delivers honest conversations, streamlined strategies, and systems that support sustainable growth. From navigating mindset blocks to simplifying operations and stepping fully into your leadership, this show is your weekly dose of clarity, confidence, and real CEO energy.
That Big CEO Energy
102 | Cultivating Genuine Engagement in a World Obsessed with Likes with Amanda Casinha-Ginther
"An idea is an idea. It's never going to be executed the same way. You are who you are. The way I deliver something is different than the way Callie delivers something is different than the way the next person delivers something."
- Amanda Casinha
Join me for an inspiring conversation with Amanda, CEO of Grind Social Media and a trailblazer in the world of social media marketing and female entrepreneurship. Listen in as we peel back the layers of Instagram's deceptive marketing veneer, championing authentic engagement and the hard-earned triumphs that come from a genuine, strategic approach to growing your business.
Step into the realm of action-driven marketing strategies and the pivotal role of confidence in self-promotion as we navigate the challenges and breakthroughs of entrepreneurial endeavors. This episode is a goldmine for practical insights, from harnessing the power of the PVC method in crafting impactful social media content to recognizing the profound influence of a tightly-knit community over a vast but passive follower count.
Guest Bio: Amanda Casinha is a serial entrepreneur with 15+ years of experience in branding, digital marketing, and social media. She’s the Founder and CEO of Grind Social Media, a full-service social media marketing and consulting agency that helps businesses make their mark online through strategic social media management, end-to-end email marketing, and head-turning content that converts. She’s a two-time bestselling author about female entrepreneurship and resilience and is passionate about helping women find (and finetune) their voices and take up more space. She also is the host of Marketing Sucks - a podcast aimed at shaking up the marketing industry and helping you take up space online.
Your CEO energy is a force to be reckoned with, and I hope our discussion leaves you motivated to take decisive action, prioritize authenticity, and foster connections that transcend the digital space.
Episode Chapters:
10:44 Empowering Entrepreneurs to Take Up Space
17:44 Social Media Strategy and Authenticity
22:44 Importance of Community Over Follower Count
32:56 Action-Driven Business Strategy and Marketing
41:19 Confidence in Marketing and Self-Promotion
Links:
IG: https://www.instagram.com/grindsocialmedia/
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