How to Share What You Do as an Entrepreneur

Remember the first time you tried to explain your business and ended up either blanking out or overwhelming your listener with too much info? Trust me, I’ve been there too. On today's episode of That Big CEO Energy, I'm opening up about my own embarrassing moments as the CEO of Calendco, where I struggled to succinctly convey what I actually do. Through sharing my personal journey, I unpack the common fear of judgment that holds many of us back and reveal strategies to craft an elevator pitch that’s both clear and confident.

Why does talking about our work feel so daunting? Together, we’ll explore this question and examine the unconscious barriers that keep us from fully embracing our entrepreneurial roles. From transitioning from corporate titles to wearing multiple hats as business owners, I’ll provide practical advice to help you communicate your value without the anxiety. 

In this episode of That Big CEO Energy, you’ll learn:

• Overcoming Fear and Judgment: How you can overcome fears like judgment and imposter syndrome, with strategies to build confidence in sharing your business value.
• Crafting a Clear Elevator Pitch: Tips on creating a concise and compelling elevator pitch, emphasizing simplicity, clarity, and highlighting service benefits.
• Practical Application and Practice: The importance of practicing the elevator pitch in various settings to refine it and boost confidence in sharing one's business story.

Whether you’re managing a side hustle or a full-scale operation, let’s kick the notion of "small business" to the curb and step into the powerful CEO energy we’ve always envisioned. Tune in for actionable tips and the encouragement you need to share your story proudly and effectively.

Timestamps:

00:00 - 02:30 - Introduction

02:31 - 05:00 - Personal Journey

05:01 - 10:00 - Why Talking About Our Work Feels Daunting

10:01 - 15:00 - Crafting Your Elevator Pitch

15:01 - 20:00 - Practical Advice and Examples

20:01 - 25:00 - Addressing Imposter Syndrome

25:01 - 30:00 - Overcoming Overwhelm

30:01 - 35:00 - Refining and Practicing Your Pitch

35:01 - 40:00 - Real-Life Scenarios

40:01 - 45:00 - Recap and Encouragement

45:01 - 47:00 - Conclusion

47:01 - 48:00 - Outro

Stay Connected:

Need to learn how to lead with BIG CEO Energy but don’t know where to start? Let’s Connect Here

Visit the website to learn how I can serve your business as a Fractional COO  www.thekalandco.com

Do you have broken systems and processes and need help STAT? Check out my 1:1 Project Intensive where I come in like Superman and leave you with the cape! https://thekalandco.com/services

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