That Big CEO Energy

129 | What to Do in Your First 90 Days of Business (Even If You’re Making It Up)

Kallai Plummer Episode 129

Launching your business can feel like jumping out of a plane with nothing but Google and grit—and guess what? That’s exactly how most of us started. In this empowering solo episode, we’re breaking down what to do in your first 90 days of business—step by step. Whether you're building a personal brand, service-based business, or coaching offer, this roadmap will help you focus your energy, find clarity, and build real momentum—even if you're still figuring things out as you go.

New to entrepreneurship? Wondering if you need an LLC or how to price your first offer? This is the episode for you.

What You’ll Learn in This Episode:

  • How to confidently launch your business in the first 90 days—even if you're still figuring it out
  • The 5-step framework for building a clear offer that actually sells (without creating a million options)
  • Simple systems to streamline your workflow and create sustainable momentum without burnout
  • How to get visible and attract your first clients—without being on every platform or hiring a team


Timestamps:

00:00 Introduction: For the Dreamers and New Business Owners

01:57 Overcoming Procrastination and Initial Challenges

03:32 The Crucial First 90 Days

08:59 Month One: Clarity and Foundations

16:06 Month Two: Action and Refinement

21:31 Month Three: Refinement and Outreach

25:38 Join the Collective: Support and Community

28:10 Conclusion: The Messy, Magical Journey of Business


Support the show

Ready to Grow Your Business? Book a Strategy Session Walk away with clarity, systems, and next steps tailored to your business stage.

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What if your business had a solid foundation by this time next week? Download the Free CEO Starter Kit

Could a supportive community be the thing you're missing in your momentum? Join The Kallective Mentorship, accountability, and bi-weekly sessions to build your business the smart way.

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