That Big CEO Energy

140 | Stop Waiting for Perfect: How to Grow Your Business Sooner

Kallai Plummer Season 4 Episode 140

If you’ve ever found yourself wondering if you even have what it takes to make this business work, I see you. I’ve been in that messy middle—overworked, underpaid, and scrambling to hold it all together. And while I don’t regret the path I’ve taken, there are definitely things I wish I’d done sooner.

Not shortcuts in the sense of “hack your way to seven figures,” but choices that would’ve saved me time, energy, and sanity. Boundaries I should’ve set. Systems I should’ve built. Lessons I didn’t need to learn the hard way.

In this episode, I’m pulling back the curtain on the five biggest moves I wish I’d made from day one. From building simple systems before I was ready, to raising my rates long before burnout, to protecting my calendar and leaning on community—these are the lessons that changed everything for me, and they can for you too.

If you’ve been waiting for “perfect” or trying to do it all the hard way, let this be your permission slip: you’re allowed to build this your way, sooner.


In This Episode, I Talk About

  • Why systems are oxygen for your business—not a luxury to add later
  • How momentum always beats perfection (and how to launch in seven days)
  • What it really means to price like the CEO you’re becoming
  • The hidden cost of saying yes—and how to protect your calendar
  • How community collapses your learning curve and eases the loneliness of entrepreneurship

Timestamps:

00:00 Introduction: Reflecting on Business Beginnings

02:42 The Importance of Systems

09:14 Embracing Imperfection and Momentum

12:00 Pricing for Growth and Sustainability

18:55 Protecting Your Time as a CEO

23:13 The Power of Community

27:24 Conclusion: Building Your Business Your Way


Links Mentioned

Episode 134: Mastering the Power of No

Big goals don’t need more hype — they need a roadmap. Join Duck the Chaos: Plan 2026 Like a Boss, a free live retreat on Oct 18. Cut the noise and leave with clarity, checkpoints, and action steps. Sign up at thekalandco.com/ducksretreat

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